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The Rise Of STARTRADER

One Of The
World’s Fastest Growing Brokerage

The Rise Of STARTRADER

One Of The
World’s Fastest Growing Brokerage

YOY

YOY, short for year over year, compares a result with the same period one year earlier. It is commonly used for revenue, profit, inflation, employment, and trading volume because it reduces the distortion created by seasonal changes.

A retailer may report fourth-quarter revenue of $108 million, up from $100 million in the same quarter last year. That is 8% YOY growth. Comparing the figure with the third quarter could produce a very different result simply because holiday demand changes the pattern.

YOY gives a clean annual comparison. Analysts often place it beside monthly or quarterly figures to see both the longer trend and the more recent movement.

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